Quizzic Alley Customer Case Study
If you’re looking to begin your Harry Potter Jewellery and Accessories collection, it’s best to know how the best selling opportunities can be achieved.
Our customer in Australia, Quizzic Alley has had success with The Carat Shop’s range for a few years now and has a vast collection of the Harry Potter Jewellery and Accessories on offer.
We asked them about the shop and how their journey began- “Our journey began over three years ago as the love child of our two owners Penni and Michael. Quizzic Alley now has two stores in Canberra and Sydney Australia. We are a magically captivating store specialising in licensed Harry Potter and Fantastic Beasts products.”
Quizzic Alley have been stocking The Carat Shop’s Harry Potter and Fantastic Beasts collections since September 2018 with the most popular demographic for the collection being “female 8–60-year-olds and parents shopping for gifts”.
As we have found with the Harry Potter collection, there is no age restriction to it, with fans of all ages enjoying the products on offer. Quizzic Alley have found most success however in one product, and when we spoke to them stated “All the time turners are popular, however the Spinning Time Turner Necklace is the highest seller”.
The favourite amongst staff at Quizzic Alley were the Golden Snitch designs, which are also a best seller amongst our customers and the collection can be viewed here.
It’s always important to learn from others where we can, especially when it comes to making your business as successful as possible, whatever it’s nature. With this in mind, we asked Quizzic Alley if they’d faced any challenges with the collection and how they overcame it- “Differentiating necklaces and bracelets in the displays, however, we overcame this by labelling more clearly”. With a vast collection of small, intricate pieces, we agree labelling them to ensure customers know what they’re looking at, is a great way of ensuring the products have the greatest reach when attracting potential buyers. Another way of ensuring this would be to split your collection into product type if space allows of course.
Quizzic Alley were kind enough to share a little insight into their business and their Carat Shop collections, if you happen to be in the area, their store is located:
191 Victoria Rd,
Drummoyne
NSW 2047
02-97199286
Insta- https://www.instagram.com/quizzicalley/?hl=en
FB- https://www.facebook.com/quizzicalley/
